THE STORY

Prime Sleep Direct™ is an American based mattress manufacturer. They came to us to help get their brand off the ground. Their main source of business wanted to focus initially on Amazon with a social media presence.

THE PERFORMANCE

With the name "Prime Sleep Direct" and wanting to focus on Amazon sales, there was a natural inclination to design the logo to be close to a variant of the Amazon family of products or services. The idea is that the audience will naturally associate the two as one trusted and already established brand.

Their other advantage is the ability to produce a high-quality American-made mattress for a low cost, competing with several players already in the market.

Their target audience ranges from the college student and young couple who need an affordable mattress, to the tired working parent needing that decent rest with recovery. That gave us plenty of range to play with, and yet there were a few areas of crossover commonality that we wanted to hit home.

We worked with their team on the messaging and let that drive what type of visuals we would create. The result were A+ content and social media posts that are so relatable, it stops the scroll, and gives the audience enough of a pause to investigate further.

SERVICES PROVIDED

Logo Design

E-commerce Graphics

Product Mock Ups
Social Media Graphics