THE STORY

A local apparel company was put in touch with us on a soft and slow redesign for their website, email blasts, and social media graphics. The other service they needed was product photography to feature their new jackets and sweaters.

THE PERFORMANCE

We worked with them to obtain a ghost mannequin. We shot all of their new products at various angles and utilized the new library of images for the other tasks in this redesign.

The email blast graphics and website redesign ended up having some crossover in concept so it kept the design consistent. We wanted to showcase the varsity sport feel to compliment the already established logo's style.

The established logo did not scale well down to the social media profile picture so we needed to establish an abbreviated mark. The double "L" in varsity font was able to fill in the profile circle more and still represent the company in its branding.

For the various forms of other marketing materials, we needed to utilize a set group of fonts and background textures that represented both the educational and athletic auras. This resulted in a catalog of slab serif and outlined bold sans serif typefaces.

SERVICES PROVIDED

Updated Rebrand Concept Design

Social Media Graphics

E-Blast Campaign Template Design

Product Photography Services

Website Design

Print and Direct Mail Services