THE STORY

A knife manufacturer obtained a license to produce some products featuring the DEWALT® brand. They needed our help to design the various graphics needed to advertise on their e-commerce channels.

THE PERFORMANCE

The unique thing about working with any design associated with Stanley Black & Decker is their various marketing teams have established very strict and detailed design parameters. Its always a good thing to know how much of a sandbox you can play in, and this one was extremely clear.

While Amazon has its rule with the main image mostly having a white background, we found a way around that with making a different concept of retail packaging into a billboard that served as a portion of the background to the item. This directly made the items stand out and stop the scroll.

Despite the strict parameters between Amazon and the DEWALT® brand, the supplemental images for the items had a ton more creative freedom. We got the chance to play with the grunge background textures and more artistic typography techniques. We love it when the product shot can interact or even show depth with the text that normally would need to be kept spaced apart.

The impact of this design is only measurable by what was told to us: "These items are flying off the shelves".

SERVICES PROVIDED

E-commerce Graphics

Digital Advertising Design