THE STORY

Atlanta Tech Park is a curated global innovation center for tech companies. They host a number of different events in various areas of tech expertise. Networking, community, and collaboration are the foundational pillars that create the thriving culture there.

They came to us needing a revamped membership brochure to hand out every day, but especially at their events.

THE PERFORMANCE

The new brochures demanded sleek and techy branding to advertise to the local community as Atlanta is one of the fastest growing cities within the tech space.

We took the dominant orange of their logo and also added in the electric blue that is shown in some areas of the facility. This addition to the palette served to differentiate certain categories of pricing on the insert card.

We did a mix of stock imagery and actual photography of the space to set the scenes and subtle backgrounds to the brochure, along with a circuit board pattern. This reinforced the story of the tech park by incorporating their workspace with happy collaborative people.

Anytime the older crowd is a part of the range of viewership, it is a good rule of thumb to have the textual info stand out with either contrast or boldness.

While the dark background appeals to the younger crowd and the tech space overall, the information that all ages would need contrasts enough to easily digest.

SERVICES PROVIDED

Photography Services

Brochure Design Services

Print Services