THE STORY

Emerging Leader Academy is a training program to create leaders within the collegiate setting, and eventually in the professional world. We were tasked with developing a logo and brand mark that was versatile for its 3 identities.

THE PERFORMANCE

The challenge was to combine the concept of education and professional business in a modern icon type of way. The icons needed to scale for various mediums and serve as the driving visual to tell the story of what ELA is all about.

We needed to build off the prior elements they had established with a sans serif typeface and blue color palette. Since one of the program editions was focused on the collegiate student, we decided to throw in a rich yellow into the color palette to compliment both established blues.

Once it was nearly completed, it looked too uniform in the name, so we leaned into the education feel more with "Academy" utilizing a handwritten font as if Bart Simpson himself wrote it on the chalkboard.

The last tid bit of consideration was the fact that Emerging Leader Academy is a mouthful to rattle off, so knowing the younger generations in college now — an abbreviated version was a good solvent.

This new look helped bolster what came next in advertising a promising program that works to deliver the tools to be successful in the professional world.

SERVICES PROVIDED

Logo Design

Rebrand Concept